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This year's honorees include a two-time breast cancer survivor devoted to raising funds and awareness through her ever-popular charity golf tournament; a community activist who, in memory of her best friend, created what has become the Susan G. Komen foundation's largest fundraising team in the country; and a father honoring the memory of his wife through his golf fundraising event, resolute in his support for the Komen foundation's vision of a world without breast cancer.
This year's 10 Going the Distance Awards nominees honorees are:
| • Connie Burns of East Rockaway, N.Y.; • Susan Gaston of Fort Worth, Texas; • Gregg Gerken of New York, N.Y.; • Diane Greenfield of West Hartford, Conn.; • Shelley King-D'Souza of El Paso, Texas; • Tina McDonough of Ravensdale, Wash.; • Kathy Neighbour of Avon by the Sea, N.J.; • Carol Rabinovitz of Plymouth, Mass.; • Vivian Semian of Ballston Lake, N.Y.; and • Cindy Thomsen of Houston, Texas. |
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All of the Going the Distance honorees and their stories are highlighted on the Pinnacle website at http://www.pinnaclegolf.com/going-the-distance.
"It is quite humbling to read the stories of these 10 amazing individuals, all of whom have dedicated large parts of their lives to the fight against breast cancer," said Mary Lou Bohn, Vice President, Golf Ball Marketing and Communications, Acushnet Company. "The sheer number of nominations we received this year was inspiring, knowing how many golfers are committed to fighting this disease and making a difference. We hope that by sharing these stories it will inspire even more people to join the cause and help find a cure."
Each of the 10 honorees will have a $10,000 donation made in their name to Susan G. Komen for the Cure to help fund life-saving breast cancer research at the national level. In addition, each honoree will be receiving custom Pinnacle golf balls imprinted with his or her name and the Going the Distance Awards logo as part of a gift package featuring Acushnet Company (parent company of Titleist, FootJoy and Pinnacle golf brands) and Susan G. Komen products.
Going the Distance Awards honorees were determined based on four key criteria: dedication to the fight against breast cancer demonstrating a personal passion and commitment to furthering the cause (e.g., volunteer, community advocate, medical practitioner); impact on others' lives or the community; strong tie to breast cancer (e.g., survivor or family/friend of survivor); and connection to, and passion for, golf.
A judging panel that included representatives from Pinnacle, Susan G. Komen for the Cure and the golf media, as well as a 2012 Going the Distance honoree, chose the final 10 Going the Distance Awards honorees.
Pinnacle has a long history of supporting charitable organizations that are aligned with golf and has been committed to battling breast cancer and funding research toward a cure since 1995.
Pinnacle features Komen's logo on their Gold Ribbon 15-ball packaging, and also stamps the Komen Running Ribbon on each Gold Ribbon golf ball as a distinctive reminder of the importance of early detection.
CONTACT: Eric Soderstrom, Manager of Communications, Acushnet Company (508.979.3028; eric_soderstrom@acushnetgolf.com)
FAIRHAVEN, Mass. (Feb. 25, 2013) - Pinnacle, a leader in the distance golf ball category, announces the launch of the second annual Going the Distance Awards, a program celebrating and honoring golfers who are making a difference in the fight against breast cancer. Pinnacle is asking consumers to nominate a golfer they know by sharing their story at PinnacleGolf.com or Facebook.com/PinnacleGolf.com. Nominations can be made through March 31, 2013, and honorees will be announced in May.
The Going the Distance Awards honors 10 individuals within the golf community who have shown a personal dedication to the fight against breast cancer, while demonstrating a passion to furthering the cause and positively impacting the lives of others. Pinnacle has a long history of supporting charitable organizations that are aligned with golf and has been committed to battling breast cancer and funding research toward a cure since 1995.
“We had 10 extraordinary honorees in 2012 and we’re excited to celebrate 10 more individuals who are making a difference in breast cancer research, education and awareness in 2013,” said Mary Lou Bohn, Vice President, Golf Ball Marketing and Communications, Acushnet Company. “Breast cancer is one of the leading health issues facing women and their families today, so this disease touches golfers everywhere. By honoring and sharing stories from those in the golf community, we hope to inspire others to join the fight to find a cure.”
Going the Distance Awards honorees will be determined based on four key criteria: dedication to the fight against breast cancer demonstrating a personal passion and commitment to furthering the cause (e.g., volunteer, community advocate, medical practitioner); impact on others’ lives or the community; strong tie to breast cancer (e.g., survivor or family/friend of survivor); and connection to, and passion for, golf.
A judging panel that includes representatives from Pinnacle, Susan G. Komen for the Cure and the golf media, as well as a 2012 Going the Distance honoree, will choose the final 10 Going the Distance Awards honorees this spring.
Each of the final 10 honorees will have a $10,000 donation made in their name to Susan G. Komen for the Cure to help fund life-saving breast cancer research at the national level. In addition, each honoree will receive custom Pinnacle golf balls imprinted with his or her name and the Going the Distance Awards logo as part of a gift package featuring Acushnet Company and Susan G. Komen products. Each individual who nominates a winning honoree will also receive a gift package from Pinnacle.
Pinnacle has partnered with Susan G. Komen for the Cure since 1995 and features the Komen logo on its Gold Ribbon 15-ball packaging. Pinnacle also stamps the Komen Running Ribbon on each Gold Ribbon golf ball as a distinctive reminder of the importance of early detection.
Complete details for the 2013 Going the Distance Awards and honoree nomination process are available at PinnacleGolf.com and Facebook.com/PinnacleGolf.com. Pinnacle will obtain the consent of the nominees before the judging process and final announcement.
Acushnet Company, comprised of the Titleist, FootJoy and Pinnacle golf brands, is a past recipient of the Komen Award for Corporate Philanthropy, which annually honors outstanding corporations and individuals in the fight against breast cancer.
DOWNLOAD LOGOS / IMAGES: https://titleist.imagerelay.com/sb/4fb43c76-82f2-4fc1-af6b-dea6380a6ab8
CONTACT: Eric Soderstrom, Manager of Communications, Acushnet Company (508.979.3028; eric_soderstrom@acushnetgolf.com)
Fairhaven, MA (November 10, 2011) – Pinnacle, a leader in the distance and value golf ball category, has announced the first recipient of the Folds of Honor Foundation Scholarship presented by Pinnacle is to the family of New Bedford, Mass. Marine SPC Scott Christopher Burris. The scholarship will aid SPC Burris’ wife, Suzanne, as she completes her degree from Fisher College.
The presentation was made today at Acushnet Company’s Ball Plant II in New Bedford, where every Pinnacle golf ball is manufactured. The family was also provided a tour of the facility.
(Click here to view pictures from the presentation and tour on Pinnacle's Facebook page.)
SPC Burris served eight years as a United States Marine, prior to re-enlisting after the events of September 11, 2001. He spent two tours in Iraq as a Motor Transport Operator with the Massachusetts Army National Guard’s 1060th Transportation Company. As the driver of the lead gun truck in convoy security, SPC Burris encountered multiple exposures to IEDs, mortar and rocket explosions, which resulted in diagnoses of PTSD and Traumatic Brain Injury. For his service, SPC Burris was presented the Bronze Star, among other awards.
SPC Burris’ wife, Suzanne, is aspiring to become a Registered Health Information Technician with the Veterans Administration. She is currently studying to obtain her Associates Degree in Health Information Technology from Fisher College in New Bedford, where she is a member of the prestigious Phi Theta Kappa Honor Society. The Folds of Honor Scholarship presented by Pinnacle will help ease the financial burden on the Burris family as Suzanne pursues her degree.
“SPC Burris and his family are truly an inspiration and extremely deserving of this scholarship,” said Joe Gomes, Director of Communications, Acushnet Company. “Pinnacle is proud to support our local community, military veterans and their families. Our partnership with Folds of Honor gives our company the ability to touch the lives of military families across the country through our scholarship program and Patriot Golf Day events.”
The Folds of Honor Foundation provides scholarships and educational assistance to the spouses and children of fallen and disabled military members. To apply for a scholarship, please visit the Folds of Honor website at www.foldsofhonor.org.
“Every scholarship we are able to offer to a military family is an honor, so it's incredibly humbling to have the support of Pinnacle,” said Major Dan Rooney, Folds of Honor founder. “We can't express enough gratitude for their contributions in helping us educate the legacy of our military service men and women and impact many more deserving families.”
Pinnacle has taken its support of Folds of Honor a step further by proudly featuring the foundation’s logo on its new flagship Pinnacle Gold golf ball packaging. The special packaging serves as a reminder of all those who have served and sacrificed for our country.
For more information and inspirational stories provided by the Folds of Honor Foundation, please visit www.pinnaclegolf.com or the Pinnacle Golf page on Facebook.
Fairhaven, MA (September 7, 2011) - Pinnacle understands golfers’ passion for the game and how important confidence is to playing well. While they want powerful distance, golfers also want a golf ball with great feel and short game control. A long-standing leader in the distance and value golf ball category, Pinnacle streamlines its previous four-model family into one performance target. Pinnacle Gold delivers powerful distance and soft feel along with exceptional quality and consistency, without breaking the bank. The new Pinnacle product line is offered in four options: Pinnacle Gold in Bright White and High Optix Yellow; and Pinnacle Gold Ribbon in Bright White and Clear Pearlescent Pink.
“The technology behind the New Pinnacle Gold delivers the best combination of powerful distance and soft feel,” said Michael Mahoney, Director of Golf Ball Product Management, Acushnet Company. “Golfers looking for a simple choice do not have to trade-off distance for feel, as the new Gold golf ball is our best performing Pinnacle ever. The only choice a golfer needs to make is which color to play.”
“Value is what you get for your money, not what you pay,” said Mahoney. “Golfers can trust that every Pinnacle golf ball provides exceptional quality and value. We design and manufacture Pinnacle golf balls in our own world-class manufacturing facilities. Not only does Pinnacle offer pristine cosmetic quality, golfers can be assured of consistent performance from sleeve to sleeve and ball to ball.”
PINNACLE CARES: The Pinnacle brand cares and has aligned itself with two special causes. The Folds of Honor Foundation is a non-profit organization that provides scholarships and other assistance to the dependents of families of fallen and disabled service members. The Susan G. Komen Foundation is dedicated to the fight against breast cancer through awareness and funding research towards a cure. In addition to making significant financial contributions, Pinnacle features the Folds of Honor logo on the Pinnacle Gold packaging and the Komen for the Cure icon on the Pinnacle Gold Ribbon packaging. The Komen pink ribbon logo is also stamped on the Gold Ribbon golf ball.
PRICE AND PROMOTION: The new Pinnacle Gold and Pinnacle Gold Ribbon golf balls begin shipping October 1 with an MSRP of $20 per 15-ball pack ($15.99 MAP). The Pinnacle Gold product will also be available in a 24-ball pack configuration with an MSRP of $30 ($24.99 MAP). Comprehensive merchandising initiatives will accompany the launch of the new Pinnacle Gold, including common messaging on the back of the packaging that conveys the performance benefits to the golfer, in-shop collateral, and widespread on-line promotion.